Selling WITH AUCTION-ALL

REAL ESTATE AGENCY

With over 30 years in the South African real estate market, Auction-All brings unmatched expertise to selling residential, commercial, governmental, and industrial properties. Our seasoned team, composed of estate agents, auctioneers, valuators, and marketing specialists, understands the nuances of local real estate, working closely with major financial institutions, government bodies, and, most importantly, private clients. We’re committed to treating each client with the utmost respect, knowing that selling a property is a significant decision with life-changing implications. Drawing from our experience with high-stakes financial and government contracts, we’ve designed our processes to prioritize and protect the needs of every seller.

ONLINE & ON-SITE PROPERTY AUCTIONS

Auction-All’s auctioneers expertly balance market dynamics, attracting strong buyer interest by setting an initial competitive price point that drives demand. Our team diligently pursues bids on auction day, ensuring you receive the best possible offer. You retain complete control over the final decision, with all bids subject to your confirmation, allowing you to set and approve your preferred sale price. We’re committed to securing the highest bid—not merely meeting a base price, but achieving a sale price that reflects market value. With a proven track record in both physical and nationwide online auctions, our online platform often generates hundreds of bids per property. Together, we’ll select the best sales method for your goals, ensuring a seamless and profitable experience.

OUR MARKETING STRATAGY 

Our marketing strategy combines the expertise of digital marketing specialists, website designers, social media managers, and traditional marketing agents with years of experience in the South African property market. We leverage a database of over 10,000 potential property buyers and investors who have expressed interest in residential, commercial, and industrial properties across South Africa. Each property listing receives a custom marketing plan based on location, real estate regulations, target audience, price range, budget, and timeline. By blending powerful digital marketing techniques with proven traditional strategies, we maximize property visibility to attract the most qualified buyers and generate competitive interest, ensuring top results for your house in South Africa.

MARKETING TECHNIQUES

  • Paid social media campaigns
  • Google Ads
  • Video Ads & Youtube
  • Email Campaigns
  • Lead generation
  • Cortex boards, Billboards & Banners
  • TV, Radio & Newspapers 
  • AI & Automation
  • 10 Year Database of 10 000+ Buyers and Investors

 

OUR EXPERTISE

  • Traditional Real Estate Sales
  • Advanced Real Estate Listings Platform
  • On-Site Auctioneering Experts
  • State of the Art Online Bidding Platform
  • Boardroom Auctions
  • Vehicle and Movable Asset Auctions
  • Valuations and Appraisals
  • Sales, Auctions and Appraisals for major financial institutions. 
  • Sales, Auctions and Appraisals for Government Auctions
  • Residential, Commercial and Industrial, Agricultural Sales and Auctions

NATIONWIDE ONLINE & ON-SITE

Auction-All provides nationwide real estate auction services across all nine South African provinces, giving sellers direct access to a dedicated team, including our Principal, Valuator, Head Auctioneer, Marketing Specialist, and Tech Support. Our state-of-the-art online bidding platform reaches buyers across South Africa, ensuring maximum exposure and participation. Using advanced digital marketing techniques, we promote your property to an extensive database of potential buyers interested in residential, commercial, and industrial properties, maximizing bidding interest and visibility nationwide.

 

PROPERTY INVESTORS DATABASE

With over 20 years of expertise in South Africa’s real estate market, we’ve built trusted relationships with investors and property developers nationwide. Our extensive database contains thousands of potential buyers, organized by property type and location, ensuring that we can match your listing with interested buyers in your area. Whether you’re selling residential, commercial, or industrial real estate, we have targeted lists of buyers actively seeking properties in these categories and regions. This network accelerates the sale process and maximizes exposure for your property.

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DID YOU KNOW? SOME OF THE MOST EXPENSIVE ITEMS IN THE WORLD SOLD AT AUCTION!

MOST EXPENSIVE HOUSE SOLD AT AUCTION

A Bel-Air abode that was once America’s most expensive home sold at auction for a whopping $126 million. Known as The One, the 105,000-square-foot dwelling is *the* largest single-family residence and one of the priciest private residences in the world.

MOST EXPENSIVE PAINTING EVER SOLD

At an auction held at Christie’s New York in 2016 during a contemporary art event, Salvator Mundi by Leonardo da Vinci turned into the most expensive painting ever sold, selling for $450 million at the end of a nineteen-minute bidding war.

MOST EXPENSIVE CAR EVER SOLD

The 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé has been auctioned for a record price of $142 million to a private collector. When converted to a South African price tag, it equates to more than R2.2 billion. It’s one of only two prototype models ever built at the time, and that alone makes it quite unique.

MOST EXPENSIVE HORSE EVER SOLD

 A thoroughbred named Fusaichi Pegasus was sold for $70 million in an auction, making him the most expensive horse ever to be sold